Privacy Policy

Privacy Policy


Welcome to Modest London. We value your privacy and are committed to protecting your personal data. This privacy policy outlines how we collect, use, and safeguard your information in compliance with the General Data Protection Regulation (GDPR) and UK Data Protection Act 2018.

Information We Collect

We may collect and process the following data about you:

  • Personal Identification Information: Name, email address, phone number, and postal address.
  • Payment Information: Credit/debit card details and billing information.
  • Technical Data: IP address, browser type, and usage data.
  • Order Details: Purchase history, product preferences, and returns.

How We Use Your Information

We use your personal data to:

  • Process and fulfill your orders.
  • Communicate with you regarding your purchases and inquiries.
  • Improve our website and customer service.
  • Send you promotional offers and updates (if you have opted in).

Legal Basis for Processing

We process your personal data based on the following legal grounds:

  • Contractual Necessity: To perform the contract we have with you.
  • Legitimate Interests: To improve our services and enhance your shopping experience.
  • Consent: For sending marketing communications (you can withdraw your consent at any time).
  • Legal Compliance: To comply with legal obligations.

Data Sharing and Disclosure

We may share your personal data with:

  • Service Providers: Companies that provide services on our behalf, such as payment processing and delivery.
  • Legal Requirements: If required by law or to protect our rights.

Data Security

We implement security measures to protect your personal data from unauthorized access, use, or disclosure. However, please note that no method of transmission over the Internet is completely secure.

Your Rights

Under GDPR and the UK Data Protection Act, you have the right to:

  • Access the personal data we hold about you.
  • Request the correction of inaccurate data.
  • Request the deletion of your data under certain circumstances.
  • Restrict or object to the processing of your data.
  • Data portability.
  • Withdraw consent for marketing communications.

To exercise your rights, please contact us at the details provided below.


Our website uses cookies to enhance your browsing experience. You can manage your cookie preferences through your browser settings.

Data Retention

We will retain your personal data only for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

Changes to This Privacy Policy

We may update this privacy policy from time to time. Any changes will be posted on this page, and we encourage you to review it regularly.

Contact Us

If you have any questions or concerns about our privacy policy, please get in touch with us:

Thank you for trusting Modest London with your personal data.



Modest London


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